Locution Copywriting · Ross Schell
Words with purpose.
Selected brand storytelling, website copy, and digital marketing work. A look at how I help businesses communicate what they do and connect with the people they want to reach.
Explore the portfolio ↓Selected work
Somatic Art TherapyA voice for a personal approach to care.
Bushra
Copywriting across all website pages.
Explore the project
Website copy for Bushra: Somatic Art Therapy & Expressive Practices. My contribution covers all pages of the website.
My role: Website copywriter
Visit the client website ↗StudioIntroducing the people and the practice.
One Love Studio
Homepage, About, staff, and services copy.
Explore the project
Copywriting for four key areas of One Love Studio’s website: its homepage, About, staff, and services pages.
My role: Website copywriter
Visit the client website ↗WellnessFrom audience insights to a launch strategy.
Thrive360 Wellness
Capstone project for a fictional holistic wellness app.
Explore the case study
Applied skills developed through my Professional Certificate in Digital Marketing at Northwestern University’s Kellogg School of Management to create a proposed app launch strategy.
Scope: Audience analysis, positioning, customer journey mapping, content and channel strategy, budget planning, website and app concepts, and measurement design.
Project context: A conceptual capstone. Budgets, subscriber targets, and financial projections are hypothetical planning assumptions.
Bringing Bushra’s workshops
to organizations.
I created all current posts on Bushra’s LinkedIn page and am running organic content and paid LinkedIn ads to promote its somatic workshops to organizations.
Spotting Stress:
Know the Signs
A six-slide carousel moving from stress awareness to an invitation to explore Bushra’s workshops and workplace consultation.
My contribution: Full carousel design, social media copywriting, and content development.
The sequence introduces physical, emotional, and behavioral signs of stress, then closes with self-care messaging and Bushra’s organizational offering.
Additional copywriting: Roots & Rays Counseling — About and mission copy.
A little about me
A writer who considers
the bigger picture.
I’m Ross, a freelance copywriter based in the Chicago area. Since starting my business in 2020, my work has included website copy for therapy and wellness practices.
With a Professional Certificate in Digital Marketing from Northwestern’s Kellogg School of Management, I bring a marketing perspective to the words: who they’re for, where they appear, and what they need to accomplish.
Website copywriting · Editing · Content strategy
LinkedIn content · Digital marketing
Have something in mind?
Let’s find the right words.
ross.schell@outlook.comLandscape photography © Farah S.